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Friday, May 7, 2010

Hanes, Susan G. Komen and Melina Kanakaredes…a great combination!

 

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As we approach Mother’s Day now is the time to remember the loved ones that we have lost to breast cancer and the importance of continuing the fight to end this deadly disease.  Actress Melina Kanakaredes is teaming up with Hanes and Susan G. Komen for the Cure® in the fight against breast cancer.  

Hanes is proud to expand its partnership with Susan G. Komen for the Cure by becoming the Official T-shirt of the Susan G. Komen Race for the Cure® Series.  Komen will provide Hanes t-shirts to the 1.5 million people who participate in the series every year.  For the second year, Hanes will offer a special “pink collection” of panties, bras, socks, and graphic tees -- including three T-shirts exclusively designed by Melina Kanakaredes. 

Melina’s three specially designed T-shirts are meant to inspire and encourage others to join the fight against breast cancer. The T-shirts communicate strength, hope and fearlessness and were designed to honor those affected by breast cancer.   Kanakaredes will also be featured in a series of Susan G. Komen for the Cure public service announcements dedicated to breast cancer awareness.  In addition to these efforts that will raise awareness for the cause, Hanes will also make an aggregate cash and in-kind contribution of $500,000 to Komen in 2010.

The Hanes “pink collection” has already begun rolling out in stores.

Several pink inspired tees are now available on www.hanes.com and pink Hanes socks are now available at Wal-mart.

The entire Hanes “pink collection” will be available on Hanes.com and in select stores this fall.

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